2018 has been our year of birth and new beginnings …
This year we celebrated the blissful birth of our new baby girl, Teela Skye. Our eldest daughter, Katara Eden is already 6 years old. And Soaring Free Superfoods, our ‘first child-creation’ is now 12 years old. How time flies!
It is said that your children reflect EVERYTHING back to you, and that you learn, grow and see yourself through their eyes, actions and words daily. Conscious parenting is not for the faint-hearted and neither is conscious business. Someone once told me that business is a reflection of your sub-conscious. I took those words to heart and it has guided my approach in all aspects of business. I no longer see ‘work’ as ‘the daily grind’ but as part of life-learning. It is a chance to review and release old patterns and programs that no longer serve and to awaken instead to the highest vision and version of what you would like to contribute to the world.
“I don’t think many people can say they are as passionate about their business after 12 years as they were the day they started.”
I can! And for a self-funded, family-run business that’s saying a lot! And I can say the same thing about my relationship with Peter after nearly 20 years. Actually, it’s even better than when we started!
Peter has a pioneering spirit that is always looking to push the boundaries of what is possible; and as the female in the relationship, I love to nurture, feed and see things grow and flourish. We make a great team, and we are not alone. In the same way as we have experienced the real birth of our new baby and the excitement, wonder, love and bliss that comes with such a creation, it feels as though here at Soaring Free Superfoods, we’ve only just begun. It’s as exciting as ever to be in business today as it was when we first began, 12 years ago. Our baby has ‘grown up’ and is surrounded by the most incredible tribe of loved ones – from our suppliers, our next-level-SUPER team, our organic superfoods, biodegradable packaging and packing partners, to our lifeblood and BEST-EVER customers!
We are passionate about everything we do and how we do it. When I look at the things we are doing in business today I am reminded of Peter’s pioneering visionary capacity, and our core commitment of living in harmony with nature. For example, long before plastic-free became the hot topic it is today, Peter was determined to have our superfoods in plastic-free packaging. It didn’t need marketing hype, it’s just the right thing to do! We started testing our products in alternative packaging over 5 years ago, but the materials were not yet robust enough.
In early 2017 we re-launched our brand into earth-friendly packaging. We are exceptionally proud to have been the FIRST sustainable superfoods brand being committed to the earth by putting the best quality, certified organic superfoods into plastic free, biodegradable and home compostable packaging. This is to truly reflect our ethos of living with in harmony and unity with the earth.
Certified organic means no GMO’s, pesticides or herbicides, i.e. no nasties going into your body or being sprayed on the earth. Plastic-free means no plastic ending up in our landfills and oceans.
Our commitment is: healthy body and healthy planet.
Although we are currently still the only superfood company making these investments into sustainable solutions, we hope that others will follow soon. One of the most exciting things about being in business today is recognising that, through this channel, we can have a positive influence on human behaviour. By becoming part of conscious consumer solutions, we can make significant changes to the planet our children will inherit.
I love this quote from the foreword by Naomi Klein in the business book: Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard. In talking about the environmental crisis and posing the question, do we have a chance in the face of the odds? She says:
“If we do, it won’t be because we learned how to be ethical shoppers. Rather, it will be because we found things to do other than shopping.”
This rings so true because it reminds me that even beyond finding conscious consumer solutions we have a responsibility to find things to do other than consume. Collect moments, not things is what I tell my children. This is what Soaring Free is all about. Yes, we provide nutrient dense foods (i.e. consumables), to fuel a life without limits, but what we have always done is share knowledge, learning sources and resources to awaken you to alternative choices. This is our passion.