We’re guided by our values and vision

To help you to live your Life without Limits. We take our inspiration from the image of an eagle soaring free on the wind – strong, powerful and graceful, this majestic bird is empowered by and at one with Nature.

Freedom is Form

We believe that true freedom comes from making the right nutritional choices. By nourishing your body (or form), you can free yourself to live a life without limits.


To provide you with exceptional quality, nutrient-dense superfoods to fuel and nourish your body from the inside out, so that you too can soar free.

Love Comes First

We love what we do, and what we enable others to do. In everything we do, love comes first, and it guides the way that we seek to positively impact the lives of our customers and suppliers, empower the farmers who supply us, and protect and preserve the environment on which we all depend. From souring to quality and packaging, we consider the impacts, both positive and negative, on our farmers, our customers and the Earth. Success in these areas is how we measure our “profits”.


All our organic suppliers are EU-certified organic, and our superfoods and packing facility are Ceres-certified organic. For our wild-harvested superfoods where a certification isn’t available, we apply our own stringent tests to ensure that each product is entirely pesticide-free.


Is earth conscious. We are the first superfoods brand in South Africa to offer more sustainable packaging with reusable and recyclable tubes or glass bottles. We are proud to be plastic free! We didn’t inherit this planet – we’re holding it on trust for our children.

Our core range boxes are printed on sustainably farmed board using non toxic vegetable-based inks. That’s because we believe that if there is an option to ‘do it right’, then it’s our responsibility to embrace that change. The more people and businesses opt for this kind of packaging, the more the price of it will come down.

The Earth is not a single-use home.



Soaring Free Superfoods began with a core range of single-ingredient superfoods. We fell in love with superfoods while overseas, so we wanted to bring these nutrient dense power-food sources to South Africa, and provide as wide and diverse a range as possible. We started with goji berries and raw cacao for our healthy raw, recipes and our range grew from there.


Our range has expanded to include mixes and blends inspired by the creative ways we were combining ingredients in their own kitchen. We now create convenient, time-saving smoothie blends, breakfast mixes and healthy snacking solutions , providing concentrated nutritional potency in ways that fit with busy modern lifestyles.


Without chocolate, life is incomplete! As the offshoot of a family of bakers, Beryn’s love of chocolate is in her DNA. Her passion inspired the Soaring Free range of Superfood and Superherb chocolate bars, all using 100% organic cacao combined with superfoods and superherbs for maximum nutrition and wrapped in pure chocolate pleasure.


Peter and Beryn Daniel

Husband and wife team Peter and Beryn Daniel are the founders of Soaring Free and the guardians of the company. Chefs with a passion for healthy living, they founded Soaring Free Superfoods in 2006 to show more people just how delicious healthy food can taste, as well as how great it feels to be in good health.

Food and health cannot be separated, so it’s important to be able to create dishes that inspire the senses as well as the cells.

Peter and Beryn have co-authored two recipe books : compilations of all their favourite plant-based recipes and superfoods, including the health benefits of each ingredient and how best to use them. With over a decade of health education experience under their belts, Peter and Beryn continue to encourage a new way of living and eating that is closer to nature. When they’re not in their kitchen, you’ll find them in their organic garden or rehabilitating the indigenous forest on the farm where they live with their daughters.


As a friends-and-family-owned company, Soaring Free Superfoods is a labour of love. We strive every day to be “the change we want to see in the world” and do our best to lead by example so that our children – and yours - may inherit and celebrate an ever-more beautiful earth.

Peter Daniel

Founder & Visionary

Beryn Daniel

CEO & Founder

Michael Holmwood


Callan Wolff


Nadene Freysen

Head of Marketing